Taste the feeling: an ecolinguistic analysis of Coca-Cola advertising

Image Advertising: The Advertising Strategies of Pepsi and Coca Cola in India

In a crowded product market, as companies are increasingly falling short of ways to differentiate their products from those of the competitors, Image Advertising seems to be a way out. This article highlights the major tenets of Image Advertising, by looking at the advertising strategies adopted by PepsiCo and Coca Cola in India. The model developed herein seeks to understand, among many other ...

Can Coca Cola promote physical activity?

The Fifth International Congress on Physical Activity and Public Health, held in Rio de Janeiro, April 8—11, 2014, was sponsored by Coca Cola. This is the first time, to my knowledge, that a major conference on physical activity held in Brazil has been sponsored by an organisation whose policies, practices, or products conflict with those of public health. The sponsorship was not only financial...

Effective "Coca-Cola" therapy for phytobezoars.

To the Editor We read with interest the article by Beppu et al (1) on a patient with large phytobezoars. The patient complained of severe epigastralgia and incidences of vomiting, and a hard mass was palpable in the abdomen. After computed tomography showed two large gastric masses with honeycomb configuration, endoscopy confirmed bezoars with ulceration. The large bezoars were removed surgical...

A word of caution on the Coca-Cola way.

History and efficacy of emergency contraception: beyond Coca-Cola.

Over 30 years of clinical use of emergency contraception has confirmed that such methods substantially reduce the chances of pregnancy, do not entail onerous service provision requirements, and are acceptable to women. The major obstacle to the more widespread use of postcoital methods is a lack of awareness on the part of both potential acceptors and service providers of this important option...